Free Facebook Marketing
We are the only ticketing platform in the industry that that spends our own money to help promote your event through paid Facebook advertising. We typically spend anywhere from $25 - $250 per Facebook ad, based on the size of the event, which will reach an estimated 4,000 - 6,000+ potential ticket buyers in your event location's local market (or a different market of your choosing). On average, most paid ads help sell an extra 50 - 75 tickets per event, but results may vary based on event and market. Each ad is created by one of our Facebook marketing experts who has created and managed hundreds of previous event campaigns. If you prefer we do not create a paid Facebook ad to promote your event, simply let us know!
Campaign Budget, Length & Radius
We will create and schedule the paid Facebook ad to run for 5 consecutive days. OnTapTix will choose the dates of the ad campaign, though we traditionally try to schedule the ad to run approximately 2 months prior to the event date. By partnering with OnTapTix for your event, we reserve the right to choose WHEN we schedule your campaign. Typically, we will schedule the ad to run within a 25 mile radius of the host city or town of the event and we target specific demographics of potential ticket buyers (i.e. Facebook users who are over the age of 21 and typically interested in beer, wine, spirits and/or events).
By using OnTapTix for your event, you're giving us full creative control over the creation of the Facebook ad we create for the event. This includes the picture and the text used for the ad. Traditionally, we'll use the event logo or the picture/design you uploaded as the 'Main Image' of your event ticketing page. If we are unable to use that picture for any reason, we will choose a generic event picture that we think will best illustrate the event. Many times, this will include a previous picture from the event found online, if applicable. We will always try to use a picture that we believe YOU own or have rights to. Each campaign will be 'sponsored' and hosted from the OnTapTix Facebook account and will direct all campaign clicks back to your specific OnTapTix event page.
After your advertising campaign has been created and scheduled, we will send you an email to share the dates of the campaign. We will share the results of the campaign with you upon request and within 48 hours of the request (any time after the campaign has ended). Specifically, we will share the total number of impressions generated from the campaign (impressions = the total number of times your ad was displayed on a screen to a potential ticket buyer). We will also share the total number of clicks from the campaign (clicks = the total number of times your ad was clicked on, which would have routed the potential ticket buyer to your OnTapTix event page).
We will usually ask you how many tickets you expect/hope to sell for your OnTapTix event. If your event is a free event, if you will be selling fewer than 250 total tickets, or if you expect to sell fewer than 250 tickets to your event, you will not be eligible. Meaning, we will not be creating a paid Facebook campaign to promote your event. Indiana On Tap reserves the right to choose whether we create a paid Facebook campaign for any OnTapTix event.